How to use typography to build a strong brand identity
If you’re a young marketer looking to have your brand stand out, you’ve probably heard the phrase, “It’s not just what you say, but how you say it.” In the world of branding, typography is how you stand out. It’s the silent ambassador of your brand, shaping perceptions before a single word is read by your audience. Let’s talk about why typography is so vital for building a strong brand identity, with real-world examples, practical tips, and a few memorable quotes to keep you inspired.