The Marketing Skill Gap That's Costing You Customers (And Your Career)
You think you don't need design skills. I get it. You're busy running campaigns. Analyzing data. Writing copy. Managing budgets. Design feels like someone else's job. Here's the problem: While you've been focusing on everything else, the marketing world changed around you. Your competition isn't just learning design. They're using it to eat your lunch. In this article, we're going to understand why design is a crucial skill for every marketer.